Look Good While Doing Good (Choosing More Ethical Beauty Options)

Let's be real, we all want to look our best, and there is a whole industry that has been created around this fact. However, many of us do not want to sacrifice doing good for looking good. That is, we want to be as ethical as possible when it comes to choosing and using beauty products. Happily, this is an attitude that is becoming more and more prevalent in the mainstream beauty market. A topic you can get the lowdown on, as well as some suggestions for below. 
One way to look your best while doing good is to use only products that come from certified cruelty-free brands. These are products that have and produced without any form of animal testing at all. Something that we can all agree is a good thing. 
The good news is that it isn't too hard to find such products from this a cruelty free lip liner to Lush's fantastic Independent eyeliners. The latter coming in all sorts of matt and sparkly shades. You will often find that cruelty free products also make a point of leaving less desirable ingredients added bonus. With ingredients like Parabens, which have been linked to cancer off the list. Although you will need to check the individual packing for details. 
You may think that cruelty-free and vegan makeup can be used interchangeably, but that isn't always the case. In fact, vegan makeup can be tested on animals and still be labeled as vegan. Although, common sense would dictate that makeup brands are likely to have a PR nightmare on the hands if this is the case.  
Instead, vegan makeup is that which has no animal products of by-products in it. Which you will find there are actually often a shocking amount of in traditional beauty products. 
In particular, look out for ingredients such as collagen, which comes from ground-up bones of dead animals. Carmine, a substance that is a color extract that is made from ground-up beetle shells, and keratin. A material that, while known for smoothing hair follicles, comes from the horns or nails of animals. A fact that pretty obviously means that it is anything but vegan-friendly. 
Environmentally friendly 
It's not just the product themselves that can be unethical, either. In fact, the beauty industry has a massive problem with waste, as it uses vast amounts of plastic and other materials for packaging, which are thrown away after use. 
Happily, some brands are leading the way in this area, such as EcoTools, who make brushes from sustainable wood sources. While brands like Zao creative eco-friendly packing from durable bamboo that can be refilled rather than thrown away. 
Of course, one of the simplest ways that you can make sure that the products you use are ethical, cruelty-free, and don't create mountains of waste is to make them yourself. 

Fortunately, completing this task isn't half as hard as it may first appear. There are even tutorials online that can take you through the process for various types of cosmetics such as lipstick and eyeshadow.

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